Dea (goddess) · Dia (day)
Goddess of light, love, and new beginnings.
Jessica Lawson — Designer, Metalsmith, Founder
I am Dea Dia.
Not in the sense that I run it — in the sense that I make it. Every design starts in my hands. Every piece is cast in my studio. When you wear something from Dea Dia, it passed through my fingers to get to you.
I didn't come to jewelry through school or training. I came to it sideways — through a market stall in Brooklyn, a pair of basic tools, and the strange discovery that this was the one thing I'd ever truly zeroed in on. I became obsessed. Within 18 months I was a full-time jewelry designer.
That was 2011. I've been building Dea Dia ever since.
From Brooklyn to the High Desert
Dea Dia has lived a lot of lives. It started as jewelry sold out of a market stall, became sculptural pieces stocked in boutiques across the country, then a retail store in Portland (RIP, sweet shop). Collections, reinventions, more pivots than I can count.
What didn't change: the drive to make things that matter. Things that carry weight — literally and symbolically. Things worth keeping.
The brand I'm building now is the one I always meant to make. Fine jewelry in recycled gold and silver. Sculptural, organic, imperfect. Designed to be worn for decades and passed down. Made by hand, in Joshua Tree, by me.
Jewelry for Humans
Dea Dia is worn by women, men, non-binary people, city dwellers and desert wanderers, creatives and seekers and people who just know what they love when they see it. I've never made jewelry for a specific gender or aesthetic. I make it for humans.
I call my customers my Muses — because that's what you are. Your trust in this work keeps me at the bench.
Beyond the Studio
I live on a small ranch in the high desert with my husband Matthew, my daughter Astrid (10), and my son Lou (3), who keeps us very busy. I love indie rock, 80s synth and new wave, fine art, modern architecture, road trips, and the long silence of the open desert at dusk.
Social and environmental justice matter deeply to me. They shape how I source materials, how I run my business, and how I treat everyone in my orbit.
What Dea Dia Stands For
- Jewelry is not decoration. It is adornment — a sacred, intentional act.
- Every piece should carry meaning, not just form.
- Beauty and ethics are not in conflict.
- Genderless, inclusive, human.
- Made to last. Made to be kept. Made to be passed on.
Learn how every piece is made →
That was 2011. I've been building Dea Dia ever since.
From Brooklyn to the High Desert
Dea Dia has lived a lot of lives. It started as jewelry sold out of a market stall, became sculptural pieces stocked in boutiques across the country, then a retail store in Portland (RIP, sweet shop). Collections, reinventions, more pivots than I can count.
What didn't change: the drive to make things that matter. Things that carry weight — literally and symbolically. Things worth keeping.
The brand I'm building now is the one I always meant to make. Fine jewelry in recycled gold and silver. Sculptural, organic, imperfect. Designed to be worn for decades and passed down. Made by hand, in Joshua Tree, by me.
Jewelry for Humans
Dea Dia is worn by women, men, non-binary people, city dwellers and desert wanderers, creatives and seekers and people who just know what they love when they see it. I've never made jewelry for a specific gender or aesthetic. I make it for humans.
I call my customers my Muses — because that's what you are. Your trust in this work keeps me at the bench.
Beyond the Studio
I live on a small ranch in the high desert with my husband Matthew, my daughter Astrid (10), and my son Lou (3), who keeps us very busy. I love indie rock, 80s synth and new wave, fine art, modern architecture, road trips, and the long silence of the open desert at dusk.
Social and environmental justice matter deeply to me. They shape how I source materials, how I run my business, and how I treat everyone in my orbit.
What Dea Dia Stands For
- Jewelry is not decoration. It is adornment — a sacred, intentional act.
- Every piece should carry meaning, not just form.
- Beauty and ethics are not in conflict.
- Genderless, inclusive, human.
- Made to last. Made to be kept. Made to be passed on.